Dollar Tree 2025 Holiday Campaign

Nothing Short of Good Enough

My group created a campaign around the messiness of the holidays and the disposable nature of Dollar Tree products.

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Dr. Tree

We made an interactive experience within dollar tree, where every product would have this sticker tag with a barcode leading to a “Test Video”. This video would be our tester, Dr. Tree, showing how the product works and then showing how it doesn’ t by actively destroying it.