Glossier
Do it Your Way
Why be a clean, aesthetically pleasing brand when people aren’t always aesthetically perfect?
Makeup should be fun, free, and unapologetically you. We want to shift standards and encourage people to wear makeup however they want, even if it’s “wrong”.
Guerilla Campaign
Lipstick Confession Mirror
We want to bring the confidence of our campaign to the people who need it most. People at the bar! We invite patrons to write their confessions on a mirror with lipstick to get stuff off their chest anonymously to give them the confidence to do it their way.
Vandals:
Emily Krall
Gracie Hanson
Toke